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StreetEasy made cartoons of everything wrong with New York City apartments

By Jennifer Laing  | March 18, 2015 - 1:45PM
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Talk about truth in advertising: real estate database Streeteasy just unveiled its first advertising campaign, depicting many of the oh-so-painfully-real compromises New Yorkers make when it comes to their apartments, like bedrooms that can’t actually accommodate a bed, windows that face brick walls and families expanding in studio apartments.

Created by Goodby Silverstein & Partners, the "Live As You Please" campaign features detailed floorplan-like illustrations and humorous headlines highlighting the insane lengths New Yorkers will go to in order to find a place to live to that suits their needs. (We know you've been there.) Among the scenarios is a crowded apartment subdivided into several smaller rooms to make space for roommates; a seemingly windowless one-bedroom that would be considered luxurious due to the presence of a washer/dryer (so true); and a lovely and expensive penthouse pied-à-terre with a private terrace that’s—frustratingly—empty. 

What have you put up with in the search for a NYC apartment? Let us know!

Related:

The 8 best websites for finding a no-fee apt in NYC

When numbers collide: Why Zillow, Streeteasy and Trulia don't agree on apartment prices

Knowledge is power: The insider's guide to Streeteasy

Buy and sell like a NYC insider: Your guide to elusive "whisper" listings (part 1)

 

 

 

 

Brick Underground articles occasionally include the expertise of, or information about, advertising partners when relevant to the story. We will never promote an advertiser's product without making the relationship clear to our readers.

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