BrickUnderground received a curious press release a little while ago announcing that the folks behind the troubled rental-to-condo conversion of The Apthorp have assigned the Upper West Side prewar grand dame its very own "Creative Director," who will be "entrusted with selecting colors, finishes, appointments and cabinetry for the landmark’s public and private spaces including the four distinctive lobbies and dramatic model residence." We're not sure if the concept of Creative Director has legs when it comes to existing co-ops and condos, where design-by-committee is as entrenched and bloody as some coming-of-age rituals in primitive societies. That said, in a sluggish resale environment, perhaps it's worth thinking about expanding the board beyond the usual Treasurer, Secretary, President, VP slots to include a Marketing Director. Twitter feed and Facebook pages to follow....
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